DIOR HOUSE OF ARt
Store of the Future Concept for Dior
The Dior House of Art aims to create a unique shopping experience by merging brand and culture through collaborations with local artists in Seoul, South Korea.
House of Art Seoul will bring consumers closer to the natural world and enhance immersive, multi-sensorial experiences through various exhibits and displays being changed thrice annually.
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agent provocateur
Off-Runway - Reinventing the Fashion Show
Goal: Create a proposal for a digital activation that will deliver greater brand engagement, more buzz and better ROI than a traditional runway show.
The Idea: Agent Provocateur will take new heights with its first-ever 3D virtual runway show (Virtual Fantasy), breaking the mold of what a traditional catwalk should be like. Models are scanned into a digital fantasy filled with elaborately designed environments, music, and fashion to create a unique visual experience.
An in-depth marketing strategy and integration of AR technology are included in the campaign to reach the proposed target demographic (ages 25-34).
KZ_K Studio Bag Mailer
KZ_K Studio x 1 Atelier
Handbag Capsule Alliance 2021
As part of my internship experience at KZ_K Studio, I was tasked with aiding in the design of the 2021 bag mailer for the brand's recent collaboration with 1 Atelier.
These bag mailers were sent to current subscribed KZ_K customers. The final layout was created by me and approved for print.
Ganni: Ethical Issues in Manufacturing
Case Study 2022
This in-depth case study examines the supply chain within the contemporary Danish ready-to-wear fashion brand, Ganni. From the analysis, my team and I conducted strategic recommendations on how Ganni could improve its practices to maintain and strengthen its image as a transparent brand.
Brandy Melville
5-Year Marketing Plan
#One Size Does Not Fit All
For the 2023 Fashion Fund Scholarship competition, I developed a five-year marketing plan for Brandy Melville. The #OneSizeDoesNotFitAll initiative focuses on diversifying the retail fashion market through purposeful campaigns and digital technology while honing in on a younger and conscientious target market — the "Activist Barbie."
Patagonia Print Collection
Into the Tropics S/S 2023
Researched current and upcoming seasonal fashion trends to create a Spring/Summer 2023 Capsule Collection for Patagonia titled “Into the Tropics.” The collection aims to extend Patagonia’s present outdoor wear to complement hotter climates while modernizing the tropical print to create a more contemporary look.
CALVIN KLEIN
Lessons from China for the U.S. Market
A detailed strategy of how Calvin Klein can increase its current position in the U.S. market by analyzing and researching critical initiatives based on the Chinese market. This strategic plan incorporates the development of a Calvin Klein app for U.S. consumers that includes features such as in-app and pick-up in-store purchase options, in-app paying functions, a personal shopping feed, and a #CalvinNow page where consumers can install their own posts.
Brain Dead
Teddy & Friends
Upcycled Project and Marketing Strategy 2022
An expansion concept for Brain Dead's original home goods selection. The limited Teddy & Friends rug was created entirely from upcycled stuffed animals to give them a new life through design. In addition, this project details the marketing strategy for the rug with a guerilla advertising campaign before the release.
Moncler Six-Month Buying Plan
Spring 2022
Over the span of ten weeks, my team and I developed a six-month buying plan for the Moncler stores based in Aspen and New York. Through extensive research of current and potential trends in the luxury goods sector, the six-month buying plan was solely constructed on industry forecasts and expansion opportunities.
An assortment plan for Moncler's Short Down Jacket was also developed with a conclusive statement of risks and opportunities based on extracted data.
