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EXPERIENTIAL POP-UP STORE CONCEPT

GROUND Y

Senior Capstone Project

GROUND Y X AKIRA

A homage to the 1988 Japanese animated film, this collaboration will bring the immense city of Neo-Tokyo into an immersive and multi-sensory shopping experience for customers. Digital technology and experiential concepts are at the forefront of the Ground Y x Akira pop-up in Shibuya City, Tokyo, Japan.

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LEARN MORE ABOUT THE GROUND Y X AKIRA COLLABORATION

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©2023 by Mallory Chain

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