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Virtual Fantasy Runway
AGENT PROVOCATEUR
Goal: Create a proposal for a digital activation that will deliver greater brand engagement, more buzz and better ROI than a traditional runway show.
The Idea: Agent Provocateur will take new heights with its first-ever 3D virtual runway show (Virtual Fantasy), breaking the mold of what a traditional catwalk should be like. Models are scanned into a digital fantasy filled with elaborately designed environments, music, and fashion to create a unique visual experience.
An in-depth marketing strategy and integration of AR technology are included in the campaign to reach the proposed target demographic (ages 25-34).
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